My name is Devon Fox. I joined the PGA TOUR in 2016 as the new Director of Digital Platform Innovation. I am the first person to fill the role. I am responsible for leading PGA TOUR efforts to create and explore forward leaning technologies that drive interest in the sport of golf. I work closely with Content, Product, and Operations teams to identify transformative technologies that will tell the stories of PGA TOUR players and events in fresh and creative ways. I also work with the team to define how emerging technologies and partnerships may be used to create new and exciting fan experiences. Most of my time is spent initiating and managing pilots, prototypes, experiments, and proof of concept (POC) projects to test new ideas. I analyze the work to create recommendations and partner with Operations and Product teams to integrate and operationalize new products, services, or platforms.
In 2019, I was nominated by my Chief Administration Officer for the CAA Convene Ojai Fellowship, an exclusive 200 person fellowship designed to teach tomorrow's C-level executives how to influence cultural change in the companies we lead in the future. In addition, I created and launched PRISM, the PGA TOUR's first LGBTQ+ Allies employee resource group. As the Chair of PRISM, I work with our employees to educate, engage, and inspire them to be better allies. Our sub-committees are focused on employee education programming, policy and benefits, events, charitable and community outreach, and communications. Our goal is to create a vibrant social fabric in the sport of golf. I also currently sit on the Board of Directors for the Northeast Florida Regional STEM2 Hub, an organization that teaches underserved youth in the Northeast Florida areas about science, technology, engineering, mathematics, and medicine.
I'm also a member of IADAS (International Academy of Digital Arts and Sciences), where I serve as a judge for their awards shows. I serve as a judge for the following awards shows: Webby Awards, Lovie Awards, W3 Awards, Digiday Publishing Awards, Digiday Future Leaders Awards, Digiday, Technology Awards, Yahoo! Sports Technology Awards, and The Communicator Awards.
I previously served as Director of Global Operations and Support for Nike. There, I designed, built, and launched an award-winning follow-the-sun team to support global consumer-facing digital technologies and all retail stores (brick and mortar) globally. I also served as Senior Director of Digital Operations at NASCAR where I managed the launch of NASCAR.com, created an Operations team to support the new website and platform, and built and in-house PMO for NASCAR Digital.
Outside of work, I enjoy the beach, spending time with my family, and roller derby. I am a member of the Jacksonville Roller Derby league and I'm constantly surprised by how much the sport teaches me each week. I have retired from skating and serving as a Board of Directors member but I do officiate still and I'm working toward my certification.
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